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Coffee marketing in egypt as
represented in Caravan for marketing ... which is considered as #1
coffee suppliers in Egypt; An Egyptian Limited Liability company
established in 2003 as a marketing and distribution operation
serving initially the local market, with the intention of expanding
internationally.an> |
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Its initial offerings were
confined to a portfolio of soluble coffee under a brand name
called “Bonjorno”. These products were produced under
co-manufacturing agreement with the top soluble coffee
manufacturer in Egypt. The ISO 9001 plant is audited and
approved by major multi-national companies, all leaders in
their categories, as well as follow the strict guidelines
provided for by HACCP certification. |
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This flexible market entry strategy
allowed the company to focus on the consumer providing new products
such as flavoured coffee, coffee mixes and more. We are constantly
striving to improve our products to ensure a satisfied customer. |
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As part of the company’s innovative
drive, we are also looking at internationalizing local products so
as to compete anywhere in the world. More and more new product
categories are being added to Caravan’s product line-up as the
company meets un-met consumer demand. |
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